To be Pakistan’s world class payment system of choice, by leading and operating a boundaryless digital payments grid and related ecosystems.
We are Pakistan’s first PSO/PSP licensed leading payment system providing state-of-the-art, convenient and secure digital financial solutions through sustainable innovation, concurrently creating value for the payments industry, improving the lives of the people we touch, and contributing towards the dream of digitizing Pakistan. 1LINK aims to provide an enabling environment to its stakeholders and to unreservedly collaborate, cooperate and/or co-exist with relevant players for the common goal of growing the payments landscape of Pakistan.
At 1LINK, our ethos of “oneness” drives the core value system which aims to inculcate these guiding principles in our staff. The culture that develops from it outlines how we interact and conduct ourselves with various stakeholders. This culture will exhibit pride in our brand, our efforts to delight customers and proffer high quality services.
The 1LINK value system ‘F.I.N.P.A.L’ is a blend of carefully chosen behavioral attributes which we believe shall facilitate 1LINK employees to align to its philosophy. Each value starts with ‘respect’ which indicates that our attitude will always be developmental, and we will extend deference to whoever lives by the values we espouse:
- Respect for Facts
We shall uphold integrity to the utmost level ensuring transparency and exercising objectivity as the guiding principle for decision making. As we are a payment switch processing trillions of rupees in throughput, 1LINK will respect quantitative analysis, statistical data and meritocracy. We handle a large volume of Pakistan’s electronic financial transactions and will always uphold principles of honesty and fair-play and be “ameen” of the information flowing through 1LINK.
- Respect for Inclusion
We shall foster openness in all aspects of our interactions to inculcate demographic diversity (SEC, gender, race, religion, culture, etc.), experiential diversity (our affinities, hobbies, and abilities), and cognitive diversity (how we approach and think about change, innovation and disruption). We will align ourselves to perform collectively towards a common goal and encourage teamwork. It is the limitless and total adhesion to our vision which will mean compassion for all, especially the marginalized and the downtrodden.
- Respect for Novelty
We shall think out of the box by not settling for what we already know. Instead, we shall never stop learning, because we know that originality sprouts through exploring new ideas and considering fresh perspectives, upon which business will thrive. Our innate sense of curiosity will help us explore unchartered territories and compel us to experiment with unconventional techniques to go beyond the obvious. Our value system will foster an environment which emanates energy that comes from within and is not forced on from outside. At the end, we are our best competitor.
- Respect for Pakistaniyat
We shall demonstrate solidarity with Pakistan. We don’t consider ourselves as just an ordinary commercial entity and therefore we must look through the prism of Pakistan’s benefit by committing ourselves to a bigger purpose of achieving excellence, enhancing Pakistan’s image in our domain and bringing positive change to Pakistanis. This sense of obligation towards Pakistan will motivate us to fervently contribute towards bringing cheaper and better payment systems to our homeland.
- Respect for Accountability
We shall strive to maintain answerability for our actions and results, keep promises and commitments made to others and act/lead in a manner that reflects:
- spirit of transparency to hold self and others accountable for actions taken
- willingness to subordinate one’s own interest for the common good
- resolve to learn from oversights of our own and others
- intent to introspect and improve
- humility while staying assertive
- Respect for the Law
We shall strive to adhere to the boundaries defined by Government of Pakistan and conform to regulations set forth by State Bank of Pakistan, pertinent regulators and other authorities. Furthermore, we shall endeavor to become role models for the society and act responsibly as brand ambassadors of Pakistan, both in Pakistan and abroad.